Privacy Policy – Lux Choice

Your privacy is important to us.
At Lux Choice, we are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website or engage with our luxury apartment concierge services.

1. Collection and Use of Personal Data

We collect personal data when you contact us, request property recommendations, subscribe to newsletters, or interact with our website. This may include:

• Name, contact details (email address, phone number), and preferences (budget, location, amenities).
• Property search history and viewing feedback (to tailor future recommendations).
• Technical data such as IP address, browser type, device information, and pages visited (to improve site performance).

2. Purpose of Data Collection

We use your data for the following purposes:

• To provide, manage, and improve our apartment matching and concierge services.
• To respond to inquiries, schedule private viewings, and send important updates on listings.
• To maintain compliance with legal and contractual obligations.
• To share market insights, exclusive offers, or news (only with your consent).

3. Data Storage and Protection

Your data is securely stored using industry-standard encryption and access controls. We retain your information only as long as necessary to fulfill our service commitments or as required by law.

4. Sharing Data with Third Parties

We will never sell your personal data. We only share information with:

• Authorized service providers (e.g., analytics platforms, CRM systems).
• Property owners or brokers, when coordinating viewings (with your prior consent).
• Legal or regulatory authorities, if required by Swiss law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect anonymous analytics. You can disable cookies in your browser settings at any time, though some features may be limited.

6. Your Rights

You have the right to:

• Access and review the personal data we hold about you.
• Request correction, deletion, or restriction of your data.
• Withdraw consent for any marketing communications.
• File a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or another relevant authority.

7. Updates to This Policy

We may update this policy to reflect changes in our practices or legal requirements. Any revisions will be published here with a “Last updated” date.

Cookie Policy – Lux Choice

How we use cookies and similar technologies.

Lux Choice (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website to enhance your experience and collect certain information. This Cookie Policy explains what cookies are, which ones we use, and how you can manage them.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the site to recognize your device, remember your preferences, and provide enhanced functionality.

2. Types of Cookies We Use

• Essential Cookies: Necessary for core site functionality (e.g., session management).
• Performance Cookies: Collect anonymous data about how visitors use the site (e.g., page visits, error tracking).
• Preference Cookies: Remember your choices (e.g., language, layout) to personalize your experience.
• Marketing Cookies: Track your browsing habits to deliver targeted advertising (only with your consent).

4. Third-Party Cookies

We may allow third-party service providers (e.g., analytics, advertising partners) to set cookies on our site. These cookies are governed by the respective providers’ policies.

5. Changes to This Cookie Policy

We may update this policy to reflect changes in our use of cookies or legal requirements. Any revisions will be posted here with a “Last updated” date.

GDPR Compliance – Lux Choice

Your rights under the EU General Data Protection Regulation (GDPR).

Although headquartered in Switzerland, Lux Choice extends GDPR protections to visitors and clients in the European Economic Area (EEA). This section outlines how we comply and what rights you have.

1. Lawful Basis for Processing

We process personal data under the following lawful bases:

• Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications).
• Contract: Processing is necessary to fulfill our service agreement with you (e.g., coordinating viewings, negotiating leases).
• Legal Obligation: We comply with Swiss or EU legal requirements (e.g., tax reporting).

2. Your GDPR Rights

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure (“Right to be Forgotten”): Request deletion of your data when no longer needed.
• Restriction: Temporarily limit processing under certain conditions.
• Data Portability: Receive your data in a structured, machine-readable format.
• Object: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: Revoke consent at any time for marketing or cookies.

3. Data Protection Officer (DPO)

For GDPR-related inquiries, you may contact our Data Protection Officer:

DPO – Lux Choice
📧 dpo@luxaptchoice.com
📍 Obere Hauptgasse 10, 3600 Thun, Switzerland

4. Lodging a Complaint

If you believe your rights under GDPR have been violated, you can lodge a complaint with the relevant supervisory authority in your country or the Swiss Federal Data Protection and Information Commissioner (FDPIC).

5. Changes to This GDPR Notice

We may update this notice to reflect changes in law or our practices. Updates will be posted here with a “Last updated” date.